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About Us

Halfpricewine is an online wine retailer that sells fantastic quality wines direct to the public. 

Halfpricewine is a low cost internet based wine business set up to provide great value for money wines delivered direct to your door. We keep our overheads down by not paying expensive rents or running a high cost retail shop. We operate from a warehouse in Blackburn, Victoria, which keeps our prices low and enables us to sell wines at very competitive prices.

Lots of wineries make stunning wine but don’t have the marketing expertise to build a label or brand to compete against the big producers. We provide them with a reliable alternative. They keep their overheads down by not having a marketing manager, a wholesale sales force, and distribution channels, and instead sell their stocks through us.
So we don't make wines; we leave that to very capable winemakers around Australia that we deal with. Our wines are contract made for us at some of the major wineries around Australia and also some of the smaller boutique wineries in the various regions including Coonawarra, Limestone Coast, McLaren Vale, Barossa Valley, Clare Valley, King Valley, Heathcote, Geelong, Mornington Peninsula, Yarra Valley, Hunter Valley, Mildura, Riverina, and Margaret River. We have long term, ongoing supply contracts with the wineries which ensures continuity of supply of our wines. Having the flexibility to change winemaker ensures our product is always the best available.
Every wine that we put on the market is put through a stringent tasting process before being admitted to our range. We regularly taste dozens of wines and only a couple get through to our range each time. We are proud of our wines and only offer product for sale that meets our high quality standards.

Our prices We have an  amazing variety and range of wines, all offering outstanding quality and value for money. You can be assured of finding a wine at a price point suitable for you, with savings of over 50% on cellar door prices.


We offer a Full Guarantee We are happy to offer a full refund or replacement wine if you have a problem with any of our wines under our Prospect Wines brand. In the rare event that you have any problem, just contact us and we will sort it all out for you. Guaranteed! (See our Terms & Conditions for a full explanation of our returns & refund policy).

We look after our customers.

If you are not happy tell us; if you are happy please tell your friends.